TVS Motor Company has tied up with a Guatemala-based company, MASESA (Mayor Servicios Socieda Anonima), which is a leader in the commercialization of motorcycles and Tuk Tuks in the Central American region. TVS MOTORS planned to distribute its products in five countries across Central America, LATAM, South East Asia and the Middle East. As part of the collaboration, MASESA will develop exclusive TVS Motor Company concessionaires in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica.
MASESA (Mayor Servicios Socieda Anonima) will sell various TVS products in 500 dealerships throughout the region. The entire range of spare parts and technical service will be provided.
Below TVS products would be marketed by MASESA as part of the agreement.
- Exports Two-Wheelers and Three-Wheeler
- Scooters: Scooty Zest 110 and WEGO 110
- Motorcycles: Sport 100 ES, Phoenix 125, Apache range.
- Three wheeler: TVS King DLX