Bajaj Dominar 400 Twilight Plum Colour To Be Discontinued | Citing Low Demand

@Bajaj Dominar 400 Twilight Plum

Bajaj’s flagship product, the Dominar 400 ( Power cruiser), was launched in December last year. Currently priced at Rs. 1.41 lakhs for the non-ABS version and the ABS variant is priced at Rs. 1.55 lakhs (ex-showroom, bangalore). bajaj Dominar 400 was launched with three colour options – Midnight Blue, Twilight Plum and Moon White. Recently, Matte Black colour option was introduced.

The domestic sales of around 1500 units per month and Bajaj is targeting to sell 10,000 per month including exports. Bajaj claims that Moon White (followed by Midnight Blue) has been the best-selling shade of the Dominar so far. While the Twilight Plum colour doesn’t go well a in the market. However, owing to lack of demand, Bajaj is now reported to have stopped production as well as delivering of the Twilight Plum shade of the Dominar 400.

Bajaj Dominar 400 Twilight Plum Colour To Be Discontinued

There is no official announcement from Bajaj , but some dealers claim that delivery of Twilight Plum shade has come to an unexpected halt. Dealers are not ready to accept bookings for the Twilight Plum shade and even they are asking buyers to select other colors than twilight plum.

 

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